Tipsy Trout

Interior Design/Branding/F&B Concept

Stowe, Vermont

Tipsy Trout takes inspiration from the terrain of the mountain— the richness of its contrasting textures will relax visitors and inspire them to reflect on their treks through Stowe. The texture, the feel of a mountain’s various terrains are the result of a complex alchemy of stone, wind, and altitude, of flora and fauna—all flowing together, yet sometimes shifting abruptly, creating entire worlds to explore and appreciate.

Only those who traverse through the mountains will experience these worlds of wonder, each its own study in contrasts, from lush evergreen forest to alpine tundra.

Food & Beverage Concept Development

At Tipsy Trout we combine the region’s premium seafood with an unmistakably Vermont culinary approach. Our energetic, cocktail-forward and seafood-rich experience features Vermont’s best raw bar, shareable apps, coastal-inspired entrees, and a distinctive wine program.

Branding & Identity Development

The Tipsy Trout mark features a typeface with a reverse contrast to the letterforms. This means the letters are thick where they would be traditionally thin, and vice versa. This affectation gives the mark a playful, woozy feel, and hints at the party the brand represents.

The trout illustration is reminiscent of ‘60s era art and, in combination with the typeface, speaks to a nostalgia for the golden age of skiing and play on the mountain, an era of fun, freedom, and luxury.

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