Hyatt Regency La Jolla
Branding/Food & Beverage Concept
San Diego, California
DRIFT eat + drink has been transformed, creating an energetic dining experience that provides multiple options for the guest. Bar and grab & go coexist in an inclusive space that allows for flexibility in use and efficiency in service. The restaurant transforms fluidly from daytime to evening and creates a dynamic space that serves guests’ needs. Inspired by the natural beauty and surf culture of the Southern California coast, the aesthetic is a fresh and modern approach in the interior design and menu.
Vibrant colors paired with calming, neutral tones provide a look unique to California; it exudes the casual and cool ambiance often associated with the region. In addition to design, RoseBernard Studio created the brand identity including name, logo and all collateral.
Food & Beverage Concept Development
Inspired by the natural beauty and surf culture of the Southern California Coast, the seasonal menus at DRIFT highlight regional ingredients and healthful food served artfully. Featuring indoor seating and an outdoor patio with firepits, enjoy a crafted cocktail or range of dynamic dishes in a modern setting.
Brand & Identity Development
Drift Eat & Drink features a color palette inspired by the natural beauty and surf culture of the Southern California Coast. The format of the seasonal menus at DRIFT highlight regional ingredients and healthful eating. A refined brand identity, and tabletop accents evoke a relaxed coastal attitude the embodies the surf and sand lifestyle.
