THE (CO)MMONS

Branding

THE (CO)MMONS establishes the Grand Hyatt Tampa lobby as a place of shared use rather than programmed activity. Conceived as a modern commons, the brand supports moments of arrival, pause, and informal gathering without imposing a singular narrative. The identity is intentionally restrained, allowing the space itself—its scale, materials, and rhythm—to lead

Brand expression is quiet and architectural. Typography is precise and disciplined, while graphic elements are minimal and integrated. Signage and digital displays function as part of the environment, providing clarity and orientation without visual dominance. Across all applications, consistency and proportion replace decoration, creating a system that feels settled and permanent.

THE (CO)MMONS does not ask for attention. It provides structure, calm, and coherence—giving the lobby a sense of purpose that feels natural, not imposed.

Previous

Local Motives
Next

Mansfield House