Mansfield House

Branding

Mansfield House redefines the alpine retreat as a story-driven sanctuary. Drawing from Vermont’s rich mountain culture and a curated "collected" aesthetic, the identity is built on character and memory. The brand utilizes fictional archetypes to guide everything from spatial design to guest interactions, resulting in an environment that is immersive rather than just inhabited. Part historic refuge, part modern basecamp, Mansfield House is an inseparable fusion of design and storytelling.

“RBS took our vague ideas and turned them into a world—fully realized, emotionally resonant, and commercially powerful.”

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THE (CO)MMONS